Alimaña is a independent vintage clothing brand that a friend and I co-created as a fashion alternative for people who does not fit in stereotypes or who just want to express themselves through style.
Alimaña in Spanish, is a word used to identify species of the animal world that have confusing or difficult to describe traits and is also a qualifying adjective given to people whose behavior is rejected by society.
Alimaña is all the weirdos we decided to be ourselves regardless of the acceptance of the rest.
My partner and me designed the logo, concept and communication strategy. In it, we express our inclination for distortion and how this can be something authentic and graceful, and we connect with emerging artists to make collaborations and give them a space to express themselves and their point of view.
We organised events, exhibitions, parties, fairs, video capsules, writen interviews, takeovers in our instagram during the pandemic made by the artists we worked with and so much more!
VISIT ALIMAÑA AND DO NOT FIT
@ALIMANACLOTHING
Alimaña in Spanish, is a word used to identify species of the animal world that have confusing or difficult to describe traits and is also a qualifying adjective given to people whose behavior is rejected by society.
Alimaña is all the weirdos we decided to be ourselves regardless of the acceptance of the rest.
My partner and me designed the logo, concept and communication strategy. In it, we express our inclination for distortion and how this can be something authentic and graceful, and we connect with emerging artists to make collaborations and give them a space to express themselves and their point of view.
We organised events, exhibitions, parties, fairs, video capsules, writen interviews, takeovers in our instagram during the pandemic made by the artists we worked with and so much more!
VISIT ALIMAÑA AND DO NOT FIT
@ALIMANACLOTHING
Alimaña Clothing
Co-founder, Cretive Direction and Content Production
Co-founder, Cretive Direction and Content Production
"Fashion is inevitable, it is not only seen, it is felt, it is one of the expressions of being." The Bogota R&B artist tells us that we loved it with her style and is part of a new series of clips in which we talk about what we like the most! Stay tuned.
Concept, recording, edition
Concept, recording, edition
Concept, recording, edition by Amargo
Some events we made along the way > You can check the videos in our stories >