This is a leaflet design with the ZOO typeface by designer Quentin.

You can find this type on Blaze Type

Inspired by the question: “Is the taste objective or subjective?” Whose answer for me is NO.

“ Based on this, we can say the degree of subjectivity of one’s taste is correlated to the magnitude of comparative experience. However, this equation is still not quite complete. Experience is the major component, but then there is creativity itself. Creativity elevates the richness of comparative experiences into an active system that can find and create new analogies effectively and flexibly.

Objectivity of a taste is a marriage of comparative experience, creativity as a sum of intellectual + emotional richness and intelligence manifested in logic.”

Text by Ivan Venkov